As with all trends, the mass of people trying to ride the ever increasing wave of media attention and product success, resulting in many less than stellar business practices. Matcha is no different. Many businesses are bringing in the lowest quality matcha possible and fooling consumers by labelling it as a "premium" or "ceremonial" grade. When most of the matcha tea is worth nothing more than the package its been put in.
There's a common theme of people trash talking matcha powder, saying that it tastes like fish or that it's extremely bitter. When a truly good matcha should not exhibit any of these characteristics. The simple truth is that they've been tricked, and what you are tasting is matcha that has been intentionally labelled incorrectly by the seller. Tricks such as matcha blending (combining non-organic with organic), false declarations of product origin (claiming that the matcha is from Japan when it is actually from China), stating that the matcha is organic (when it is actually the lowest grade culinary non-organic matcha), or even by using the term “ceremonial” (a true ceremonial grade matcha should cost a minimum of $5 per gram, anyone who can afford to sell it for less is lying to you).
Our matcha is sourced directly from the matcha manufacturer in Japan, not through a middle-man, meaning that we can offer the freshest and best tasting matcha in Australia without breaking the bank. We don’t hide behind gimmicks or obscure wording, we simply aim to please.
If you’re purchasing our matcha green tea powder, there are a few tricks to ensuring the optimal taste for your matcha:
1. Ensure that you use the correct temperature water:
Matcha requires the same water temperature as as regular green tea, approximately 70-80 degrees celsius. If your water temperature is too high, you will burn the matcha green tea powder and make it taste bitter.
2. Use an adequate amount of matcha powder:
If you find that your matcha latte (or other matcha dish/beverage of choice) is not matcha enough for you, chances are that you haven’t used enough matcha to adequately make an impact on your taste buds. Pro tip: try to avoid using too much of high fat things like milk with your matcha powder, the fat will overwhelm the mild flavours of matcha.
3. Only use decent tasting water:
If you don’t like the water coming out of your tap, chances are high that you won’t like the taste of your matcha latte when mixed with your tap water. Whilst we don’t encourage the purchase of bottled water due to obvious environmental concerns, a simple water purifier jug for your fridge or a water purifier tap will work wonders for optimising your matcha latte flavour.